Ventura Foreman
Website
2026
SCOPE
UX Strategy
Digital Art Direction
Brand World Building
Interaction Design
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BRIEF
Following our 2024 brand refresh, Ventura Foreman needed a digital home. In a landscape of identical, “best practice” websites, they wanted something that refused to feel neutral or expected.
WORK
The strategy was simple: make it feel slightly “off” in the best possible way. We wanted to push back against the standard e-commerce experience by introducing moments of curiosity. It needed to work logically, but it should not feel like everything else.
PLAY
We built a site that acts more like a tool than a showcase. Taking inspiration from old instruction manuals and the utilitarian logic of the Yellow Pages, the design is structured and familiar yet punctuated by unusual interactions. It is clear and easy to use, but small details slow you down and make you look again.
Visit venturaforeman.com
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Ventura Foreman Website
- UX Strategy
- Digital Art Direction
- Brand World Building
- Interaction Design
BRIEF
Following our 2024 brand refresh, Ventura Foreman needed a digital home. In a landscape of identical, “best practice” websites, they wanted something that refused to feel neutral or expected.
WORK
The strategy was simple: make it feel slightly “off” in the best possible way. We wanted to push back against the standard e-commerce experience by introducing moments of curiosity. It needed to work logically, but it should not feel like everything else.
PLAY
We built a site that acts more like a tool than a showcase. Taking inspiration from old instruction manuals and the utilitarian logic of the Yellow Pages, the design is structured and familiar yet punctuated by unusual interactions. It is clear and easy to use, but small details slow you down and make you look again.