PI LABS
Website
2022
SCOPE
Visual Identity Systems
Digital Art Direction
Product and UX Strategy
Bespoke Typography and Systems
Verbal Identity and Messaging
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BRIEF
Pi Labs is a London based Venture Capital firm backing the innovators who are transforming the built environment. They invest in ventures that aim to resolve the social, economic, and environmental issues we all face. We were tasked with designing a new website and refreshing their identity to better reflect this global ambition and create something truly standout in the world of PropTech.
WORK
Change is an imperative for Pi Labs. We moved the brand from a traditional serif to a modern sans-serif to better align with their forward-thinking mission. This shift allowed us to translate their new tone of voice into bold typography that works seamlessly across both static and motion platforms. Our strategy was to move beyond the expected conventions of the VC sector and create a benchmark of clarity.
PLAY
We delivered a dynamic website that acts as a digital home for the firm and its portfolio of innovators. Alongside the site, we created a suite of high-craft assets including investor decks and social media styling. The result is a cohesive brand world that matches the energy of the ventures Pi Labs supports. It is a bold, future-facing system that proves PropTech is as exciting as the buildings it transforms.
Toggle
Pi Labs
- Visual Identity Systems
- Digital Art Direction
- Product and UX Strategy
- Bespoke Typography and Systems
- Verbal Identity and Messaging
BRIEF
Pi Labs is a London based Venture Capital firm backing the innovators who are transforming the built environment. They invest in ventures that aim to resolve the social, economic, and environmental issues we all face. We were tasked with designing a new website and refreshing their identity to better reflect this global ambition and create something truly standout in the world of PropTech.
WORK
Change is an imperative for Pi Labs. We moved the brand from a traditional serif to a modern sans-serif to better align with their forward-thinking mission. This shift allowed us to translate their new tone of voice into bold typography that works seamlessly across both static and motion platforms. Our strategy was to move beyond the expected conventions of the VC sector and create a benchmark of clarity.
PLAY
We delivered a dynamic website that acts as a digital home for the firm and its portfolio of innovators. Alongside the site, we created a suite of high-craft assets including investor decks and social media styling. The result is a cohesive brand world that matches the energy of the ventures Pi Labs supports. It is a bold, future-facing system that proves PropTech is as exciting as the buildings it transforms.