Nigel Calvert
Brand Identity
2020
SCOPE
Visual Identity Systems
Digital Art Direction
Packaging Systems
Art Direction
Product and UX Strategy
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BRIEF
Nigel Calvert is a Stroud-based artist specialising in the ancient, physical craft of glassmaking. We were asked to design a brand identity, packaging, and a website that captured the unique “fingerprint” of his hand-blown pieces. The project arrived at a perfect cultural moment: a growing backlash against the dominance of digital technology in favor of the raw, tactile nature of handmade objects.
WORK
Our strategy was to move beyond the typical “craft” aesthetic and position Nigel’s work as a high-end intersection of art and industry. We focused on the inherent individuality of glass, no two pieces are ever identical. By establishing a benchmark of clarity in the digital space, we created a platform that allows the physical objects to speak for themselves, bridging the gap between an ancient kiln and a modern global audience.
PLAY
The visual identity is anchored by a signature logo and a set of immersive, macro-photography assets. We used extreme close-ups of the glass to highlight the bubbles, ripples, and imperfections that make each piece a one-of-a-kind sculpture. This “Seriously Playful” approach to the textures was applied across a new website, bespoke packaging, and exhibition graphics. The result is a brand that feels as atmospheric and sophisticated as the glass itself.
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Nigel Calvert
- Visual Identity Systems
- Digital Art Direction
- Packaging Systems
- Art Direction
- Product and UX Strategy
BRIEF
Nigel Calvert is a Stroud-based artist specialising in the ancient, physical craft of glassmaking. We were asked to design a brand identity, packaging, and a website that captured the unique “fingerprint” of his hand-blown pieces. The project arrived at a perfect cultural moment: a growing backlash against the dominance of digital technology in favor of the raw, tactile nature of handmade objects.
WORK
Our strategy was to move beyond the typical “craft” aesthetic and position Nigel’s work as a high-end intersection of art and industry. We focused on the inherent individuality of glass—no two pieces are ever identical. By establishing a benchmark of clarity in the digital space, we created a platform that allows the physical objects to speak for themselves, bridging the gap between an ancient kiln and a modern global audience.
PLAY
The visual identity is anchored by a signature logo and a set of immersive, macro-photography assets. We used extreme close-ups of the glass to highlight the bubbles, ripples, and imperfections that make each piece a one-of-a-kind sculpture. This “Seriously Playful” approach to the textures was applied across a new website, bespoke packaging, and exhibition graphics. The result is a brand that feels as atmospheric and sophisticated as the glass itself.