- Brand Identity
Mediatel is the UK media industry’s number one destination for data, news and events — with expertise in data management and application development.
Studio Blackburn were tasked with moving the brand onwards from one described metaphorically as, “the world of CMYK”, to one of “vibrant RGB”. There was also a need to feel more relevant and ahead of the game in the new media world.
Our solution was a more mature and authoritative masthead that utilises a ‘blinking cursor’ symbolising a state of readiness to deliver up-to-date media data.
A brand architecture exercise prompted creation of a coherent family feel for a number of different entities — News service, Events, Connected, Audio, OOH and Solutions. The resulting design scheme is composed of a number of core elements that combine to create a distinctive look and feel.