Sunderland: City of Smart
Event
2021
SCOPE
Experiential and Environmental Concepts
Creative Direction and Campaign
Verbal Identity and Messaging
Motion Principles
Digital Art Direction
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BRIEF
Sunderland City Council and BAI Communications partnered to revolutionise the city’s digital infrastructure. We were tasked with creating a unique launch event to celebrate this significant leap forward. The goal was to demonstrate the tangible, positive impact that a connected “Smart City” has on its residents and businesses through a high-impact, live experience.
WORK
We scripted and choreographed the entire experience for over 100 guests. This involved managing complex logistics and designing environmental graphics that turned a physical space into a digital narrative. We utilised a massive 8x4.5m LED screen as the centerpiece, ensuring that every piece of data and every story was delivered with a benchmark of clarity and precision.
PLAY
The event began with a sensory journey through a light-controlled sound tunnel that transported guests into the heart of the technology. We produced a bespoke event film focusing on real-world use cases, using animated typography and effects to bring the infrastructure to life. The project was received rapturously, proving that even the most technical “Work” can be elevated through creative, immersive “Play.”
Toggle
Sunderland: City of Smart
- Experiential and Environmental Concepts
- Creative Direction and Campaign
- Verbal Identity and Messaging
- Motion Principles
- Digital Art Direction
BRIEF
Sunderland City Council and BAI Communications partnered to revolutionise the city’s digital infrastructure. We were tasked with creating a unique launch event to celebrate this significant leap forward. The goal was to demonstrate the tangible, positive impact that a connected “Smart City” has on its residents and businesses through a high-impact, live experience.
WORK
We scripted and choreographed the entire experience for over 100 guests. This involved managing complex logistics and designing environmental graphics that turned a physical space into a digital narrative. We utilised a massive 8x4.5m LED screen as the centrepiece, ensuring that every piece of data and every story was delivered with a benchmark of clarity and precision.
PLAY
The event began with a sensory journey through a light-controlled sound tunnel that transported guests into the heart of the technology. We produced a bespoke event film focusing on real-world use cases, using animated typography and effects to bring the infrastructure to life. The project was received rapturously, proving that even the most technical “Work” can be elevated through creative, immersive “Play.”