UEFA European Championship
Beerchart
2024
SCOPE
Brand World Building
Packaging Systems
Creative Direction and Campaign
Illustration and Graphic Design
High-craft Toolkit Assets
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BRIEF
We teamed up with Nirvana CPH to create a unique and innovative wallchart for the UEFA Euro 2024. The goal was to merge the high stakes of international football with the simple joy of a cold beer, creating a physical memento that fans could actually interact with as the tournament progressed.
WORK
The “Beer Chart” is a novel concept that combines a traditional tournament wallchart with a custom beercase. We designed the experience around a simple, engaging premise: one cold pilsner for every game your team might play. Working with Match Day Brewery, we ensured the product was as high quality as the design, focusing on a 4.2% ABV pilsner that tastes like match day should.
PLAY
The execution is seriously playful. If your team does well, you celebrate with a beer. If your team does poorly, you crack one open to get over it. The beercase features 24 unique designs celebrating each participating nation and includes a custom sticker sheet for tracking progress. It is a tribute to the tournament that moves beyond the standard wallchart, turning the highs and lows of the Euros into a shared, drinkable experience.
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UEFA Euro Beerchart
- Brand World Building
- Packaging Systems
- Creative Direction and Campaign
- Illustration and Graphic Design
- High-craft Toolkit Assets
BRIEF
We teamed up with Nirvana CPH to create a unique and innovative wallchart for the UEFA Euro 2024. The goal was to merge the high stakes of international football with the simple joy of a cold beer, creating a physical memento that fans could actually interact with as the tournament progressed.
WORK
The “Beer Chart” is a novel concept that combines a traditional tournament wallchart with a custom beercase. We designed the experience around a simple, engaging premise: one cold pilsner for every game your team might play. Working with Match Day Brewery, we ensured the product was as high quality as the design, focusing on a 4.2% ABV pilsner that tastes like match day should.
PLAY
The execution is seriously playful. If your team does well, you celebrate with a beer. If your team does poorly, you crack one open to get over it. The beercase features 24 unique designs celebrating each participating nation and includes a custom sticker sheet for tracking progress. It is a tribute to the tournament that moves beyond the standard wallchart, turning the highs and lows of the Euros into a shared, drinkable experience.